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ABOUT

Raul’s experienced perspective spans the strategic, creative and executional elements of successful brand-building. He has worked across several industry sectors including Fortune 500 companies and non-profit organizations, developing distinctive visual narratives into functional, valuable business expressions
and tools.

Committed to the realization of identity through every channel – environmental to systems, digital to packaging, signage to guidelines – Raul has held senior positions at Siegel & Gale and Landor, as well as architecture and interior design firms such as Gensler and Daroff Design. Most recently he was Corporate Creative Director for Centers Health Care, creating, rolling out and implementing their new brand. Other satisfied clients include: 3M, Caterpillar, Dell, DuPont, McGraw-Hill, Northwest Airlines, Mount Sinai and Verizon.

His work has been featured in American Corporate Identity 7, Graphis, Interior Design, International Corporate Identity 1, and World Trademarks: 100 Years.

AREAS OF EXPERTISE

  • BRAND ARCHITECTURE

  • BRAND IDENTITY

  • BRAND STANDARDS

  • DESIGN STRATEGY

  • ENVIRONMENTAL GRAPHICS

  • NAMING AND NOMENCLATURE

  • PACKAGE DESIGN

  • PRINT DESIGN

  • SIGNAGE AND WAYFINDING

  • VISUAL SYSTEMS

  • WEBSITE AND DIGITAL MEDIA DESIGN

CLIENTS

Banking and Finance

Banco Nacional S.A.

Banco Unión S.A.

Credit Suisse

Factor Advisors

Fidelity Investments

ING Americas

Jefferies

Lehman Brothers

Merrill Lynch

Morgan Stanley Dean Witter & Co.

Oak Hill Advisors

PNC Bank

Government and Defense

ChooseNJ

Correo Argentino

Lockheed Martin Corporation

Healthcare and Wellness

AmeriHealth Inc.

Anthem Blue Cross Blue Shield

Bausch & Lomb

Bayer

Centers Health Care

Cordis

Mount Sinai Health System

Princeton HealthCare System

Rutgers Health

Manufacturing

3M

AlliedSignal 

Caterpillar

DuPont

GPA Global

Mirant Corporation

TRW Inc.

Media

Comcast Corporation

Reuters

Non-Profit

American Red Cross New York Chapter

International Olympics Committee

Mystic Seaport

P.E.N.C.I.L.

Philadelphia Youth Center

Princeton Regional Chamber
  of Commerce

Princeton United Methodist

Temple University

World Gold Council

Professional Services

Ernst & Young

HireRight

MetLife

Thornton Tomasetti

Publishing

McGraw-Hill

Primedia

Scholastic

Public Sector

Historic Philadelphia Inc.

PA Division of Aviation

PennDOT

 

Technology

360° Communications

AT&T

Dell

Lenovo

National Semiconductor    

Teleglobe Inc.

Verizon Wireless

Transportation

Avis Rent A Car

Carey Limousine

GeoLogistics Corporation

Northwest Airlines

Roadway Express