ONE70 Group
ONE70 Group is a Centers owned company that collaborates with EDGE + Co. on architectural design projects and provides construction services to Centers Health Care facilities and other clients.
Actions: Logo design, tagline, stationery system, uniform, website.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
PATIENT ADVOCACY AWARD
We created a recognition program for
Social Workers, the unsung heroes of the healthcare industry. Each year, a winner is selected and honored at a gala hosted by Centers Health Care along with his or her peers and colleagues and is presented with a trophy for going above and beyond the call of duty.
Actions: Logo design, event materials design, website.
PATIENT ADVOCACY AWARD
We created a recognition program for
Social Workers, the unsung heroes of the healthcare industry. Each year, a winner is selected and honored at a gala hosted by Centers Health Care along with his or her peers and colleagues and is presented with a trophy for going above and beyond the call of duty.
Actions: Logo design, event materials design, website.
ABOUT
Raul is a performance driven, results oriented Creative Director experienced in working with organizations spanning several industries including Fortune 500 companies and non-profit organizations. Working with market research data, he develops compelling visual narratives and storytelling and translate these creative concepts into strategic business solutions.
He held leadership positions at international branding firms such as Siegel & Gale and Landor Associates, and architecture and interior design firms such as Gensler and Daroff Design. While at these firms, Raul managed and directed comprehensive brand and identity programs for major corporations.
His work has been featured in American Corporate Identity 7, Graphis, Interior Design, International Corporate Identity 1, and World Trademarks: 100 Years.
AREAS OF EXPERTISE
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BRAND ARCHITECTURE
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BRAND IDENTITY
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BRAND STANDARDS
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DESIGN STRATEGY
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ENVIRONMENTAL GRAPHICS
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NAMING AND NOMENCLATURE
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PACKAGE DESIGN
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PRINT DESIGN
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SIGNAGE AND WAYFINDING
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VISUAL SYSTEMS
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WEBSITE AND DIGITAL MEDIA DESIGN
CLIENTS
Banking and Finance
Banco Nacional S.A.
Banco Unión S.A.
Credit Suisse
Factor Advisors
Fidelity Investments
ING Americas
Jefferies
Lehman Brothers
Merrill Lynch
Morgan Stanley Dean Witter & Co.
Oak Hill Advisors
PNC Bank
Government and Defense
ChooseNJ
Correo Argentino
Lockheed Martin Corporation
Healthcare and Wellness
AmeriHealth Inc.
Anthem Blue Cross Blue Shield
Bausch & Lomb
Bayer
Centers Health Care
Cordis
Mount Sinai Health System
Princeton HealthCare System
Rutgers Health
Manufacturing
3M
AlliedSignal
Caterpillar
DuPont
GPA Global
Mirant Corporation
TRW Inc.
Media
Comcast Corporation
Reuters
Non-Profit
American Red Cross New York Chapter
International Olympics Committee
Mystic Seaport
P.E.N.C.I.L.
Philadelphia Youth Center
Princeton Regional Chamber
of Commerce
Princeton United Methodist
Temple University
World Gold Council
Professional Services
Ernst & Young
HireRight
MetLife
Thornton Tomasetti
Publishing
McGraw-Hill
Primedia
Scholastic
Public Sector
Historic Philadelphia Inc.
PA Division of Aviation
PennDOT
Technology
360° Communications
AT&T
Dell
Lenovo
National Semiconductor
Teleglobe Inc.
Verizon Wireless
Transportation
Avis Rent A Car
Carey Limousine
GeoLogistics Corporation
Northwest Airlines
Roadway Express