ABOUT

Raul is a performance driven, results oriented Creative Director experienced in working with organizations spanning several industries including Fortune 500 companies and non-profit organizations. Working with market research data, he develops compelling visual narratives and storytelling and translate these creative concepts into strategic business solutions.

He has held leadership positions at international branding firms such as Siegel & Gale and Landor Associates, and architecture and interior design firms such as Gensler and Daroff Design. While at these firms, Raul managed and directed comprehensive brand and identity programs for major corporations.
 

His work has been featured in American Corporate Identity 7, Graphis, Interior Design, International Corporate Identity 1, and World Trademarks: 100 Years.

AREAS OF EXPERTISE

• BRAND ARCHITECTURE

• BRAND IDENTITY

• BRAND STANDARDS

• DESIGN STRATEGY

• ENVIRONMENTAL GRAPHICS

• NAMING AND NOMENCLATURE

• PACKAGE DESIGN

• PRINT DESIGN

• SIGNAGE AND WAYFINDING

• VISUAL SYSTEMS

• WEBSITE AND DIGITAL MEDIA DESIGN

CLIENTS

​

Banking and Finance

Banco Nacional S.A.

Banco Unión S.A.

Credit Suisse

Factor Advisors

Fidelity Investments

ING Americas

Jefferies

Lehman Brothers

Merrill Lynch

Morgan Stanley Dean Witter & Co.

PNC Bank

​

Government and Defense

Correo Argentino

Lockheed Martin Corporation

​

Healthcare and Wellness

AmeriHealth Inc.

Anthem Blue Cross Blue Shield

Bausch & Lomb

Bayer

Centers Health Care

Cordis

The Mount Sinai Medical Center

Princeton HealthCare System

​

​

Manufacturing

3M

AlliedSignal 

Caterpillar

DuPont

Mirant Corporation

TRW Inc.

​

Media

Comcast Corporation

Reuters

​

Non-Profit

American Red Cross New York Chapter

International Olympics Committee

Mystic Seaport

P.E.N.C.I.L.

Philadelphia Youth Center

Princeton Regional Chamber
  of Commerce

Princeton United Methodist

Temple University

World Gold Council

​

Professional Services

Ernst & Young

MetLife

Thornton Tomasetti

​

​

Publishing

McGraw-Hill

Primedia

Scholastic

​

Public Sector

Historic Philadelphia Inc.

PA Division of Aviation

PennDOT

 

Technology

360° Communications

AT&T

Dell

Lenovo

National Semiconductor    

Teleglobe Inc.

Verizon Wireless

​

Transportation

Avis Rent A Car

Carey Limousine

GeoLogistics Corporation

Northwest Airlines

Roadway Express

​

​