
ABOUT
Raul is a performance driven, results oriented Creative Director experienced in working with organizations spanning several industries including Fortune 500 companies and non-profit organizations. Working with market research data, he develops compelling visual narratives and storytelling and translate these creative concepts into strategic business solutions.
He has held leadership positions at international branding firms such as Siegel & Gale and Landor Associates, and architecture and interior design firms such as Gensler and Daroff Design. While at these firms, Raul managed and directed comprehensive brand and identity programs for major corporations.
His work has been featured in American Corporate Identity 7, Graphis, Interior Design, International Corporate Identity 1, and World Trademarks: 100 Years.
AREAS OF EXPERTISE
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BRAND ARCHITECTURE
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BRAND IDENTITY
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BRAND STANDARDS
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DESIGN STRATEGY
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ENVIRONMENTAL GRAPHICS
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NAMING AND NOMENCLATURE
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PACKAGE DESIGN
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PRINT DESIGN
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SIGNAGE AND WAYFINDING
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VISUAL SYSTEMS
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WEBSITE AND DIGITAL MEDIA DESIGN
CLIENTS
Banking and Finance
Banco Nacional S.A.
Banco Unión S.A.
Credit Suisse
Factor Advisors
Fidelity Investments
ING Americas
Jefferies
Lehman Brothers
Merrill Lynch
Morgan Stanley Dean Witter & Co.
Oak Hill Advisors
PNC Bank
Government and Defense
ChooseNJ
Correo Argentino
Lockheed Martin Corporation
Healthcare and Wellness
AmeriHealth Inc.
Anthem Blue Cross Blue Shield
Bausch & Lomb
Bayer
Centers Health Care
Cordis
Mount Sinai Health System
Princeton HealthCare System
Rutgers Health
Manufacturing
3M
AlliedSignal
Caterpillar
DuPont
GPA Global
Mirant Corporation
TRW Inc.
Media
Comcast Corporation
Reuters
Non-Profit
American Red Cross New York Chapter
International Olympics Committee
Mystic Seaport
P.E.N.C.I.L.
Philadelphia Youth Center
Princeton Regional Chamber
of Commerce
Princeton United Methodist
Temple University
World Gold Council
Professional Services
Ernst & Young
HireRight
MetLife
Thornton Tomasetti
Publishing
McGraw-Hill
Primedia
Scholastic
Public Sector
Historic Philadelphia Inc.
PA Division of Aviation
PennDOT
Technology
360° Communications
AT&T
Dell
Lenovo
National Semiconductor
Teleglobe Inc.
Verizon Wireless
Transportation
Avis Rent A Car
Carey Limousine
GeoLogistics Corporation
Northwest Airlines
Roadway Express