ONE70 Group
ONE70 Group is a Centers owned company that collaborates with EDGE + Co. on architectural design projects and provides construction services to Centers Health Care facilities and other clients.
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Actions: Logo design, tagline, stationery system, uniform, website.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
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Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
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Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
​
Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
PATIENT ADVOCACY AWARD
We created a recognition program for
Social Workers, the unsung heroes of the healthcare industry. Each year, a winner is selected and honored at a gala hosted by Centers Health Care along with his or her peers and colleagues and is presented with a trophy for going above and beyond the call of duty.
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Actions: Logo design, event materials design, website.
PATIENT ADVOCACY AWARD
We created a recognition program for
Social Workers, the unsung heroes of the healthcare industry. Each year, a winner is selected and honored at a gala hosted by Centers Health Care along with his or her peers and colleagues and is presented with a trophy for going above and beyond the call of duty.
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Actions: Logo design, event materials design, website.
ABOUT
Raul’s experienced perspective spans the strategic, creative and executional elements of successful brand-building. He has worked across several industry sectors including Fortune 500 companies and non-profit organizations, developing distinctive visual narratives into functional, valuable business expressions
and tools.
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Committed to the realization of identity through every channel – environmental to systems, digital to packaging, signage to guidelines – Raul has held senior positions at Siegel & Gale and Landor, as well as architecture and interior design firms such as Gensler and Daroff Design. Most recently he was Corporate Creative Director for Centers Health Care, creating, rolling out and implementing their new brand. Other satisfied clients include: 3M, Caterpillar, Dell, DuPont, McGraw-Hill, Northwest Airlines, Mount Sinai and Verizon.
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His work has been featured in American Corporate Identity 7, Graphis, Interior Design, International Corporate Identity 1, and World Trademarks: 100 Years.
AREAS OF EXPERTISE
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BRAND ARCHITECTURE
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BRAND IDENTITY
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BRAND STANDARDS
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DESIGN STRATEGY
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ENVIRONMENTAL GRAPHICS
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NAMING AND NOMENCLATURE
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PACKAGE DESIGN
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PRINT DESIGN
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SIGNAGE AND WAYFINDING
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VISUAL SYSTEMS
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WEBSITE AND DIGITAL MEDIA DESIGN
CLIENTS
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Banking and Finance
Banco Nacional S.A.
Banco Unión S.A.
Credit Suisse
Factor Advisors
Fidelity Investments
ING Americas
Jefferies
Lehman Brothers
Merrill Lynch
Morgan Stanley Dean Witter & Co.
Oak Hill Advisors
PNC Bank
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Government and Defense
ChooseNJ
Correo Argentino
Lockheed Martin Corporation
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Healthcare and Wellness
AmeriHealth Inc.
Anthem Blue Cross Blue Shield
Bausch & Lomb
Bayer
Centers Health Care
Cordis
Mount Sinai Health System
Pathways Rehab
Princeton HealthCare System
Rutgers Health
TheKey
VNS Health
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Manufacturing
3M
AlliedSignal
Caterpillar
DuPont
GPA Global
Mirant Corporation
TRW Inc.
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Media
Comcast Corporation
Reuters
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Non-Profit
American Red Cross New York Chapter
International Olympics Committee
Mystic Seaport
P.E.N.C.I.L.
Philadelphia Youth Center
Princeton Regional Chamber
of Commerce
Princeton United Methodist
Temple University
World Gold Council
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Professional Services
BrandActive
Ernst & Young
HireRight
J&J Solutions
MetLife
Thornton Tomasetti
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Publishing
McGraw-Hill
Primedia
Scholastic
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Public Sector
Historic Philadelphia Inc.
PA Division of Aviation
PennDOT
Technology
360° Communications
AT&T
Dell
Lenovo
National Semiconductor
Teleglobe Inc.
Verizon Wireless
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Transportation
Avis Rent A Car
Carey Limousine
GeoLogistics Corporation
Northwest Airlines
Roadway Express
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