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We developed a commemorative brand program to help with acquiring donations for the restoration of the Charles W. Morgan, the last wooden whaling ship in existence. Upon completion of the restoration, the Morgan sailed her 38th and final voyage around the original New England whaling ports. It is currently a permanent living museum at Mystic Seaport.

Solutions: Strategy, logo design, stationery system, brochure and collateral design, branded apparel and promotional materials.

Illustration: Joe Finocchiaro

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