ONE70 Group
ONE70 Group is a Centers owned company that collaborates with EDGE + Co. on architectural design projects and provides construction services to Centers Health Care facilities and other clients.
Actions: Logo design, tagline, stationery system, uniform, website.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
The CAT Rental Store
We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.
Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.
PATIENT ADVOCACY AWARD
We created a recognition program for
Social Workers, the unsung heroes of the healthcare industry. Each year, a winner is selected and honored at a gala hosted by Centers Health Care along with his or her peers and colleagues and is presented with a trophy for going above and beyond the call of duty.
Actions: Logo design, event materials design, website.
PATIENT ADVOCACY AWARD
We created a recognition program for
Social Workers, the unsung heroes of the healthcare industry. Each year, a winner is selected and honored at a gala hosted by Centers Health Care along with his or her peers and colleagues and is presented with a trophy for going above and beyond the call of duty.
Actions: Logo design, event materials design, website.
MOUNT SINAI MEDICAL CENTER
As an in-house consultant, I collaborated with the branding agency of record in developing the new visual system to make sure it’s consistent and easy to implement across all touchpoints.
Solutions: Launch event materials design, donor signage design system, street banner design system, 2012 Outcomes Annual Report, bus wrap design, ambulance identification, implementation coordination and supervision of campus signage, internal training.
Logo Design: Siegel+Gale
