Mrs. G is a third generation, woman-owned appliance retailer which has been in business for over 80 years. We refreshed and developed the Mrs. G brand with the goal of expanding its market audience and providing new product offerings. The brand will also help differentiate them from the competition, which ranges from small family-owned retailers to the big box national stores.
Solutions: Strategy, tagline, logo design, brand architecture, stationery system, brochure design, online newsletter, print, out of home and radio advertising, signage, store interior and vehicle graphics, website and digital media design, uniforms, branded apparel and event promotional materials.
Illustration: Nancy Stahl