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The CAT Rental Store

We developed a brand for Caterpillar's equipment rental business. The one stop shop concept caters to individual or small contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.

Solutions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.

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