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CHC logo_tagline.jpg


Centers Health Care is the largest post-acute healthcare continuum in New York State. They also have skilled nursing facilities in New Jersey, Rhode Island, Kansas and Missouri. We developed a brand story that described the brand personality, theme and proposition. We then defined the core DNA of the brand as GOOD OUTCOMES.

Solutions: Strategy, positioning, naming, tagline, logo design, brand architecture, brochure visual systems, print, out of home and broadcast media advertising, signage and wayfinding, environmental and vehicle graphics, website and digital media design, uniforms, event promotional materials, employee recognition and sponsorship programs.

Continuum Organization Chart_2020.jpg
Rehab brochures.jpg
Nursing brochures.jpg
Schenectady spread.png
Centers Website.png

Website Version 2.0 prototype

Corning Center Billboard.jpg
Buffalo flyer.png
Ellicott flyer.png
Bushwick Brand Wall 1.jpg
Bushwick Brand Wall 2.jpg
Triboro Wall_7D2IMG_2486b_and2484b.jpg
Triboro Lobby Rendering_150.jpeg

Lobby Design: DIG-Interior Design

Lobby Wall.jpg
Wayfinding Signs.png
Schenectady sign.jpg
Schenectady Bus.JPG
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