Centers Health Care | RaulGutierrezDesign

ONE70 Group

ONE70 Group is a Centers owned company that collaborates with EDGE + Co. on architectural design projects and provides construction services to Centers Health Care facilities and other clients.

Actions: Logo design, tagline, stationery system, uniform, website.

The CAT Rental Store

We developed a brand for Caterpillar's equipment rental business. The one stop shop concept catered to individual contractors allowing them to take on projects without incurring significant costs. They are able to rent CAT equipment based on the duration of their projects.

Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.

The CAT Rental Store

Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.

The CAT Rental Store

Actions: Strategy, logo design, brand guidelines, stationery system, print collateral, signage systems, store interior graphics, vehicle and equipment identification, uniforms, website design.

PATIENT ADVOCACY AWARD

We created a recognition program for
Social Workers, the unsung heroes of the healthcare industry. Each year, a winner is selected and honored at a gala hosted by Centers Health Care along with his or her peers and colleagues and is presented with a trophy for going above and beyond the call of duty.

Actions: Logo design, event materials design, website.

PATIENT ADVOCACY AWARD

Actions: Logo design, event materials design, website.

CENTERS HEALTH CARE

Centers Health Care is the largest post-acute healthcare continuum in New York State. They also have skilled nursing facilities in New Jersey, Rhode Island, Kansas and Missouri. We developed a brand story that described the brand personality, theme and proposition. We then defined the core DNA of the brand as GOOD OUTCOMES.

Solutions: Strategy, positioning, naming, tagline, logo design, brand architecture, brochure visual systems, print, out of home and broadcast media advertising, signage and wayfinding, environmental and vehicle graphics, website and digital media design, uniforms, event promotional materials, employee recognition and sponsorship programs.

Website Version 2.0 prototype

Skilled Nursing TV Spot

Rehab Gym TV Spot

Lobby Design: DIG-Interior Design